Amazon has launched Rufus, a generative AI-powered conversational shopping assistant, now available to all U.S. customers in the Amazon app. Rufus helps users make informed shopping decisions by answering product questions, comparing options, and recommending items based on customer needs. It also provides updates on current and past orders. With Rufus, Amazon aims to enhance the shopping experience, making it easier and faster to get detailed and personalized product information.
Rufus not only represents an advancement in shopping convenience but also highlights how artificial intelligence can improve our daily lives. What do you think about using AI in the shopping experience? Do you believe Rufus will change the way we shop online?
Source: aboutamazon.com
